About Us
A Legacy of Purity and Tradition Since 1954
From Small Beginnings in Samana :The DevDarshan Overseas Story
What started as a simple family business in Samana, Punjab, has blossomed into DevDarshan Overseas, a name synonymous with reliability and dedication. The company’s values of trust and service have remained at the heart of its growth, earning the loyalty of clients over the years.
Founded by
Late Sh. Sagar Chand Jain
Devdarshan began with a vision to bring quality incense products to people across India. With just ₹1,500, Late Sh. Sagar Chand Jain set out to create a brand that would eventually become a symbol of purity, tradition, and exceptional craftsmanship.
Guided by a strong commitment to his community, Sh. Sagar Chand Jain saw an opportunity to contribute to
local employment
and uplift the spirit of a new India. Under the encouragement of Prime Minister Nehru’s call to build local industries, he focused on creating premium dhoop and incense sticks. Since those early days, Devdarshan has grown to be cherished worldwide, preserving the same dedication to quality that began over six decades ago.
DevDarshan: Bringing Spirituality to the World with
Global Shipping
DevDarshan, a trusted name in incense manufacturing since 1954, offers global shipping of premium Dhoop, Agarbatti, and Havan Samagri. Serving customers worldwide, we ensure timely delivery of high-quality products for all devotional needs.
Our Frontline

Bhanwar Lal Jain
(Chairman)

Pardeep Kumar Jain
(Managing Director)

Atul Jain
(Managing Director)

Jagrit Jain
(Managing Director)

Bhavi Jain
(Managing Director)
Meet Our Brands
Our brand is rooted in a foundation of honesty, integrity, and an unyielding passion for customer satisfaction. We take immense pride in the excellence of our products and services, and we’re continually pushing the boundaries of innovation to serve you better.
DevDarshan Overseas
Crafted with Care, Inspired by Tradition
In 1954, a small family business was founded in the town of Samana, Punjab, by Sh. Sagar Chand Jain. DevDarshan Dhoop was born from his vision to provide high-quality incense products to people across India. With an initial investment of just ₹1,500, Sh. Jain aimed to create a brand that would come to represent purity, tradition, and superior craftsmanship.
Driven by a deep sense of duty to his community, Sh. Jain saw an opportunity to create local jobs and contribute to the development of a newly independent India. Inspired by Prime Minister Nehru’s call to strengthen local industries, he focused on crafting premium dhoop and incense sticks. Over the decades, Devdarshan has grown into a globally respected name, maintaining the same dedication to quality that has defined it from the very beginning.
What is DevDarshan Dhoop?
DevDarshan Dhoop, established in 1954, is committed to delivering the finest quality Dhoop, Agarbatti, and Havan Samagri. With a global presence and a strong domestic market, we pride ourselves on meeting the devotional needs of our customers.
Does Devdarshan Dhoop offer exclusive or premium products?
DevDarshan Dhoop provides detailed product descriptions and filters. Depending on your needs (daily rituals, celebrations) or preferences (fragrance, burn time, and size), you can choose candles that are best for your needs.
How can I find the right product for my needs?
Yes, Devdarshan Dhoop offers luxury incense collections designed for unique aromatic experiences. We also offer a specially curated premium gifting range, perfect for treating yourself or delighting your loved ones!
What products does Devdarshan Overseas offer?
evDarshan Dhoop offers a wide range of products, including incense sticks, dhoop cones, sambrani cups, puja kits, puja accessories, home essentials, and home fragrances. The offerings cater to spiritual needs, celebrations, and everyday aromatic experiences.
Which is better, dhoop or agarbatti?
Both dhoop and agarbatti have their unique benefits. Dhoop creates a stronger, more concentrated fragrance, ideal for pooja rituals and meditation, as it purifies the air and enhances the spiritual ambiance. Conversely, Agarbati offers a milder, lingering aroma and is perfect for daily use to refresh the space.
Is cow dung dhoop good for health?
Yes, Vaani is known for its purifying and therapeutic properties. It is believed to have natural disinfectant qualities, helping to cleanse the air and reduce harmful bacteria. Many people also use it for spiritual practices, as it is thought to bring positive energy, enhance meditation, and promote overall well-being.